15 Jan

The global market has been now for years witnessing a process of becoming more and more transparent. Technological abilities and capabilities actually are the primary reason for this. Digital area that internet and its components provide for enable the users to supply any kind of service or product and commercialize anything if they can create a demand for it.

Even, defense technologies, with its constantly evolving areas such as cybersecurity, came to be capable of being launched to the market very easily in fact. Many small and medium-sized enterprises are founded on maybe a weekly basis, the majority of them failing in a short period of time. The primary reason is actually their economic failure to market and successfully sell their services and products. Trust and familiarity is an issue here, a potential customer would certainly prefer a company which is confirmed and known for its services, from which he confidently expects well-composed services and products. All these come down to the reputation and relations of the company in a really discreet and tight market of relations. This is because, defense technologies, because of the discreet nature of its market, may remain as a closed box in comparison to other sectors. This can be tied to various reasons.  Defense procurement is usually done by governments who are keen and convinced to proceed in a discreet manner primarily because of the anarchic system of international relations. There is no supreme government or even a body that can enforce any decision on a government because countries are considered to be sovereigns.  This entitles them the authority to take any measures necessary in accordance with its system of governance, including its domestic and also external relations.

Not only governments but also big-time suppliers of the technologies in question are automatically obliged to act in a similar manner. Despite all the transparency in the technology market, defense technologies companies then maintain its discreet nature. As it is many time witnessed, sometimes small and medium-sized enterprises may determine their primary strategy of growth as joint ventures with big enterprises, a really wise strategy it is since the joint ventures can bring reputation, credibility and maybe above all, projects of huge scales of work and payoffs.

The only thing a business plan needs to turn the corner to be successful is a perspective to the problem which it is aware of, that will empower the agents to view the problem as an opportunity to be seized.

The market of defense technologies may be a discreet one, but it is also a tight one consequentially. With the proper guidance in the market environment, an enterprise can easily thrive to be highly profitable while increasing its volume and above all reputation. This process may take investment which can be ensured especially if the technology at hand is dual-use, because then it grants a view of flexibility and credibility to the technology the investor may invest in; may also take the design of disruptive business plans that takes a mind familiar to the dynamics of the market, capable of understanding the highly complex nature of the technology and related to the key figures and trends in the market. After all the countless efforts hybrid with his information and know-how by the agent that has the duty to represent and steer the company at hand, the enterprise will gain the endless roadmap to thrive and have a say in the global market.

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